The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market is the largest of its kind. The 23rd annual National Mature Media Awards recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.
I Care received a Gold Award in the category of Healthcare Book. The awards were created to annually recognize the best materials produced for those who are 50 and older, the nation’s fastest-growing population group.
“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” says Mills and Brush.
Gold, Silver, Bronze and Merit certificates were awarded in 29 categories. Categories included marketing communications, publications, educational/training programs, editorial and art/design. Entries included brochures, newsletters, magazine and newspaper articles, web-based and mobile resources, radio and television advertising, books, and annual reports. The winners were selected by a distinguished panel of judges from across the United States, which represent years of expertise working in the mature market.